Social Media For Law Firms
Certain industries like the legal industry are ignoring social media as a marketing channel. But that’s no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular.
In fact, 96% of respondents in an Attorney at Work survey say that they use social media. And 70% use it as part of their overall marketing strategy.
That said, some law firms may still be struggling to use social media effectively. This could be a huge missed opportunity as effective social media marketing for law firms can help you attract prospective clients and build valuable connections.
That’s why we’ve put together this guide to help you improve your social media marketing game.
3 ways to use social media for lawyers
With social media being so valuable for law firms, you can’t afford to miss out on this channel to market your services. Here are some of the essential ways to get started using social media for lawyers.
1) Get the Basics Right
Like every channel, you need to start by nailing the basics of social media marketing.
Choosing the right social media platform to invest in. You might want to start out slow by focusing on a couple of platforms that your audience uses the most.
Setting realistic and measurable goals. What do you plan to get out of your social media marketing efforts? Do you want to increase brand visibility? Maybe you want to attract new clients or you just want to engage your target audience. Either way, have a clear idea of what you wish to achieve through social media marketing.
Developing a content strategy and calendar. What kind of content will you create? How often will you post?
2) Share original graphics with useful facts
Visuals play a critical role in social media marketing as they are more likely to stand out over text content. So your social content strategy should focus on creating visuals that will immediately attract and engage your prospects.
You can share inspirational quotes, useful legal tips, basic legal information and industry updates through original graphics that stand out. This is especially important if you’re going to use image-heavy platforms like Instagram. Make the most of free design platforms like Canva and Snappa for this.
3) Monitor conversations around your firm
One of the main uses of social media for lawyers is in brand listening. You can conduct branded keyword searches on social media to look for content and conversations around your firm. This is a great way to understand what people are saying about you and how they might be feeling about you.
You can even identify conversations where you can weigh in and demonstrate expertise, such as finding news and discussion about topics that are most relevant to your firm’s specializations. If there are controversies going on in the legal space, being aware of social conversations can also help you avoid being caught off-guard or getting negative PR.
Make the most of social listening tools for more effective brand listening. You’ll be able to monitor conversations around your firm in real-time and identify trending topics in your industry. This can help you gain valuable audience insights and take necessary action at the right moment.
As you can see, there are a ton of opportunities to utilize social media for marketing your services and engaging your prospects.
Make sure you get the social media basics right and then try out some of the ideas we’ve presented in this post. Additionally, you can also study your competitors’ social media strategies to get inspiration and new ideas.
Are you planning to use social media to promote your law firm? Contact us for a free consultation today.
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